How To Make CTAs That Convert Potential Leads In Money! Are your website's CTAs about as effective as a "No Parking" sign in a bumper car arena? Well, don't worry; you're not alone in the land of underwhelming calls to action. It's time to turn those digital...
True Love Moments: New Branding & Website
Oct 5, 2023 | Crafting Brands, Recent Launch
True Love Moments: A Case Study One of my favorite things in the world is creating brands and website. Especially when it comes to doing it for long-time friends. My friend Linda, from True Love Moments, has been dear to me for years. In March 2023, she actually...
The Ultimate 2024 Guide to Brand Development
Jul 16, 2023 | Crafting Brands, Branding Improvement, Featured
Here Are Questions to Ask for Your Brand Development Strategy Creating a brand development strategy probably seems overwhelming, especially if you're a fly-by-the-seat-of-your-pants kind of entrepreneur. Most small business owners come up with an idea and execute it...
Font Psychology 101: Creating A Brand That Excites
Jul 14, 2023 | Branding Improvement, Crafting Brands
Font Psychology for Brands Is So Fun! I don’t know about you, but the idea of psychology and fonts having anything to do with each other had initially surprised me. But once you consider it, it makes sense. Do you remember when people realized that James Cameron used...
How Does Color Psychology Influence Brand Marketing?
Jul 7, 2023 | Branding Improvement, Crafting Brands
Can You Find the Ideal Client With Color Psychology? As someone with an advertising degree, I really find these kinds of things so interesting. It focuses on the subconscious for people. And aside from picking an archetype and font, this is a part of the...
Brand Archetype 101: Crafting an Eye-Catching Company
Jun 25, 2023 | Branding Improvement, Crafting Brands
Choosing Your Brand Archetype Are Vital to Solid Brands—Have You Chosen One? I’m sure you’ve heard of archetypes, but if not, it was actually developed by Carl Jung in the early 1900’s. Jung proposed that there is one personality trait everyone has that influences...