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Your SEO Strategy Should Show Steady Growth Maximize ROI Increase Engagement

Search Engine Optimization Is a Boon To Your Budget

Benefits of Local SEO

There are literally billions of searches on Google every month. Even if you’re in New Braunfels, it can still be really competitive, especially when companies in Austin & San Antonio are still considered competitors.

Brand Visbility Leads To Bookings

In a world where people are inundated with ads upon ads, they need to see your name at least 10 times to remember you. It can take up to 20 times to convert.

SEO will help to keep jogging their memory.

Long-Term Marketing Benefits

While SEO takes a hot second to show results, the saying, “good things come to those who wait” defines the benefit of SEO. Long-term SEO work will last longer than any advertisement investment.

It Builds Brand Trust

SEO isn’t just going behind the scenes to clean up your meta descriptions—it’s about creating content that makes you a valuable resource.

Extremely Cost Effective

I’m not gonna lie to you—SEO costs a lot at first.

Quickly–> Cheap –> Quality

You can only pick one, friend. For Avery Atelier, we focus on long-term and quality. It’s why we start at six months investment—good things take time.

Quick Content Sprint Case Study

The key to a lot of websites succeeding quickly with SEO is investing in content. For this site, when we first started, we decided to pursue the venue angle. My client is a wedding photographer competing in the very saturated Austin market, so I knew we had to be very intentional on how we rolled everything out.

This client began with:

  • A Squarespace website
  • Averaged 210 keywords in July 2023
  • A homepage with almost no words
  • No internal linking strategy
  • Messy URLs
  • Existing pages formatted completely wrong

Our Strategy

Squarespace is notoriously awful for SEO, so I wasn’t sure if we would find success immediately, so I made sure to pursue Local SEO keywords worth paying attention to. From July 2023 to September 2023, she gained eight pieces of content, the average length being 1800 words. We also focused on optimizing six current blogs, albeit most needed a complete rewrite while retaining current content.

Optimizing The Home Page

Then about a month after we began to post the content and forcing Google to index them immediately, I went in and optimized the home page. I added an About section, refreshed images, and revamped headers. It wasn’t a huge revamp, as we have plans to redo the entire site by the end of the year.

The boost worked wonders, as you can see.

Graph Key

Orange: Average Positioning of 1k Keywords

Blue: Click-Through-Rate

Purple: Impressions from searches (how many people see it every day)

 

Increasing % Of Keyword Rankings

After adding almost 30,000 words to her website, there was an 100%+ increase in the amount of keywords the site ranked for. She went from 210 keywords in July 2023 to over 400 in September 2023. By November 2023, it was over 650 keywords.

That number continues to rise daily. 

Google Core Update

In August 2023, Google rolled out its second Core Update for the year. In the above graph, you can see a decrease in positioning (the orange line), but her content held strong and she not only rebounded within two weeks, she’s higher than before.

Key Takeaways

Evergreen content is one of the best ways to bolster a site against Google’s Core Updates. Of course, having a well-made site is super important, but this case study proves that content can and will overrule this fact if the strategy is intentional and well-executed.

We Offer Quite The Bag Of Tricks

We Offer Quite The Bag Of Tricks

$
Keyword Research
$
Content Development
$
Content Strategy
$
Backlink Building
$
SEO/Brand Audits
$
Website Optimization
$
Local SEO
$
On-Page SEO
$
Google Business Profile Management
$
Internal Linking Strategies
$
Competitor Research

6 Months

While SEO needs long-term investments to make a long-lasting difference, this toe-dipper package is a good place to start.

$800 per month

Home Page Optimization

Sitemap & GSC Connected

Website Audit

Content Strategy

Optimization of 2 Existing Pages

6 DA 30+ Backlinks

12 SEO-Optimized Articles or Reworking Existing Pages

Up To Two Hours Of Misc. SEO Work Each Month Per Your Needs

Submission To Business Directories

Monthly Reports

Re-Evaluation Of Current Strategy Every Three Months

Add More Articles @ $200 Each

9 Months

This is a great place to start with SEO. We’ll set the groundwork for long-term success and save on you overall marketing budget!

$825 per month

Home Page Optimization

Sitemap & GSC Connected

Website Audit

Content Strategy

Optimization of 2 Existing Pages

12 DA 30+ Backlinks (3 For Free!)

18 SEO-Optimized Articles or Reworking Existing Pages

Up To Two Hours Of Misc. SEO Work Each Month Per Your Needs

Submission To Business Directories

Monthly Reports

Re-Evaluation Of Current Strategy Every Three Months

Add More Articles @ $200 Each

12 Months

SEO takes real time and you know it! This package guarantees provable results that will bring more business to your doorstep.

$825 per month

Home Page Optimization

Sitemap & GSC Connected

Website Audit

Content Strategy

Optimization of 2 Existing Pages

15 DA 30+ Backlinks (3 For Free!)

24 SEO-Optimized Articles or Reworking Existing Pages

Up To Two Hours Of Misc. SEO Work Each Month Per Your Needs

Submission To Business Directories

Monthly Reports

Re-Evaluation Of Current Strategy Every Three Months

Add More Articles @ $200 Each

The Roadmap to Your Success

SEO work requires us to be a team. Quick results require consistent and honest communication.

Let’s look how this will journey will begin.

Consultation

Once you reach out, we’ll make an appointment to discuss your unique needs and goals.

Step 1

Planning

Based on your needs, we’ll create a custom plan based off market research.

Step 2

l

Execution

Once you approve the game plan, timelines will be spelled out and deadlines will be met.

Step 3

Growth

SEO takes at least six months to see real results—so just trust the process and enjoy the rewards.

Step 4